Our leadership drives progress within Latino communities, advocating for equity and justice in cannabis policy. We focus on empowering individuals and fostering connections to strengthen our impact with both policymakers and industry leaders.
Our leadership is committed to advocating for equitable cannabis policies that uplift our communities.

Executive Director
With over 15 years in community organizing, Juan leads our strategic initiatives, focusing on education and policy reform.

Policy Advisor
Maria brings her extensive background in policy advocacy to address social equity in cannabis legislation.

Community Outreach
Carlos is dedicated to building relationships with community members and ensuring their voices are heard in the cannabis space.

Research Analyst
Elena conducts research on cannabis policies and their impact on Latino communities, providing insights to shape our strategies.

Communications Director
Luis manages our media presence, advocating for cannabis justice and engaging audiences with compelling stories.

Legal Advisor
Sofia provides legal insight to ensure our advocacy aligns with current laws and furthers our mission of equity.

Financial Advisor
Roberto oversees financial strategies to ensure our resources maximally benefit the communities we serve.
We prioritize equal access and opportunities for all, focusing on fair practices that uplift underrepresented voices in the cannabis industry.
We advocate for social justice, ensuring that policies reflect the needs and rights of our community while combating historical injustices.
Our leadership reflects the diverse voices of the Latino community, championing policies that honor and integrate our cultural heritage.
“Being part of the Latino Cannabis Alliance has changed my perspective. I feel empowered to advocate for my community and see the positive changes in policy firsthand.”
Community Advocate
“Thanks to the Alliance, I connected with local leaders who understand our needs and fight for us. It feels great to be heard.”
Policy Advocate
“The resources and support I’ve received have made a real difference. I can engage with my community’s issues more effectively now.”
Community Organizer
Our leadership team has made significant strides in advocating for equity and justice in cannabis policy. Through impactful initiatives, we have influenced legislation, educated communities, and built strong partnerships that resonate across Latino communities and beyond.